Digital Marketing Executive

Job Summary

We are looking for a creative and performance-driven Digital Marketing Executive with strong experience in the IT sector. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate leads, increase brand visibility, and support sales growth.

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, etc.
• Create, schedule, and manage social media posts across platforms (LinkedIn, Instagram, Facebook, Twitter/X, etc.).
• Handle complete social media management, including content planning, posting, engagement, and performance tracking.
• Implement and manage SEO strategies (on-page, off-page, and basic technical SEO).
• Conduct keyword research, competitor analysis, and content optimization.
• Generate and track leads from digital channels and coordinate with the sales team.
• Monitor campaign performance using tools like Google Analytics, Search Console, Meta Business Manager, etc.
• Prepare weekly and monthly performance reports with insights and improvement plans.
• Stay updated with the latest digital marketing trends, tools, and algorithms.

Required Skills & Experience

• 2–5 years of experience in Digital Marketing within the IT / Software / SaaS industry.
• Proven expertise in running paid ads and optimizing them for ROI.
• Strong hands-on experience in social media handling and content posting.
• Good working knowledge of SEO (on-page, off-page, keyword research).
• Experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Search Console, etc.
• Basic understanding of lead funnels and conversion tracking.
• Ability to work under pressure and meet deadlines.

Good to Have

• Experience in IT services / SaaS lead generation.
• Knowledge of email marketing and basic automation tools.
• Graphic/video coordination skills (Canva, short reels coordination).
• What We OfferCompetitive salary as per experience.
• Opportunity to work with IT products and global clients.
• Learning and growth opportunities in digital performance marketing.
• Stable work environment with long-term career prospects.