Digital Marketing Executive

Key Responsibilities:

• Conduct SEO activities: keyword research, on-page & off-page optimization, meta tags, content optimization to improve search rankings and organic traffic. Indeed
• Manage Meta Ads (Facebook & Instagram) campaigns: setup, targeting, bidding, creatives, A/B testing, and performance tuning.
• Run paid advertising across platforms (Meta Ads, Google Ads) and monitor key metrics like CTR, CPC, CPA, ROAS. Adzuna
• Track, analyze, and report campaign and SEO performance using analytics tools (e.g., Google Analytics).
• Collaborate with content, design, and sales teams for campaign assets and lead follow-up.
• Stay updated with digital marketing trends, algorithm changes, and best practices.

Skills & Requirements:

• Understanding of SEO tools (Search Console, SEMrush/Ahrefs) and Meta Ads Manager.
• Ability to interpret data and use insights to improve performance.
• Good communication and teamwork skills.
• Degree/diploma in marketing or related field (preferred).