Job Summary:We are seeking an experienced and dynamic Digital Marketing Manager to lead our digital initiatives, develop and grow a strong marketing team, and take ownership of campaign and project execution. This role involves hiring and training freshers, managing experienced team members, and ensuring timely and effective delivery of digital marketing projects. The ideal candidate will be both a strategic thinker and a hands-on leader with deep knowledge of digital channels and team leadership.

• Key Responsibilities:Team Building & Management:
• Recruit, onboard, and train freshers in digital marketing fundamentals.
• Guide and manage experienced team members to ensure high performance and motivation.
• Assign roles based on skillsets and oversee task delegation across the team.
• Conduct regular performance reviews, training sessions, and skills development workshops.
• Project Ownership:
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• Lead and manage end-to-end digital marketing projects, from planning to execution and performance tracking.
• Ensure projects are delivered on time, within budget, and aligned with company goals.
• Coordinate with internal departments and external vendors when necessary.
• Campaign Strategy & Execution:
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• Design and implement multi-channel digital strategies including SEO, PPC, social media, email marketing, and content.
• Manage paid advertising campaigns (Google Ads, Facebook, LinkedIn, etc.) and ensure ROI targets are met.
• Analyze and report on campaign performance using tools like Google Analytics, SEMrush, or HubSpot.
• Process Improvement:
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• Establish digital marketing processes and standard operating procedures (SOPs).
• Continuously optimize team workflows, campaign effectiveness, and reporting mechanisms.
• Qualifications:Bachelor's degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• 5–8 years of hands-on digital marketing experience, with at least 2+ years in a leadership role.
• Proven experience in hiring, mentoring, and managing teams.
• Strong project management skills with the ability to juggle multiple projects simultaneously.
• Proficient in Google Ads, Meta Business Suite, email marketing tools, and analytics platforms.
• Strong communication, leadership, and analytical skills.
• Preferred Skills:Previous experience scaling a digital team from scratch.
• Working knowledge of CMS platforms (WordPress, Webflow), CRM tools (HubSpot, Zoho), and basic HTML/CSS.
• Digital marketing certifications (Google, Meta, HubSpot, etc.) are a plus.