Digital Marketing Manager

• Campaign planning and execution: Develop and implement integrated digital marketing campaigns across channels like SEO, SEM, email, social media, and display advertising. 
• Content creation: Create engaging content for blogs, social media, emails, and advertisements to attract and interact with the target audience. 
• Performance analysis and reporting: Monitor and analyze the performance of campaigns using tools like Google Analytics, track key performance indicators (KPIs), and provide regular reports on results and ROI. 
• Website and SEO optimization: Optimize the company website and content for search engines to increase organic traffic and improve user experience. 
• Social media management: Design, build, and maintain the company's social media presence and engage with the online community. 
• Budget management: Establish and manage advertising budgets for various digital platforms and campaigns. 
• Collaboration: Work with internal teams, such as design, content, and sales, to align marketing strategies and ensure consistent brand messaging. 
• Market research: Identify market trends, understand consumer behavior, and research growth opportunities through competitor analysis. 

Essential skills and qualifications

• Experience with digital marketing tools and platforms.
• Strong understanding of SEO, SEM, email marketing, and social media marketing.
• Data analysis skills and familiarity with web analytics tools.
• Excellent written and verbal communication skills.
• Creativity and an eye for design.
• Ability to work collaboratively and manage multiple projects simultaneously.