E-Commerce Executive

Job Title: E-commerce Account Executive (Shopify & Digital Ads Specialist)

We are looking for a results-driven E-commerce Account Executive to own the day-to-day operations and growth of our Shopify store. You will be responsible for ensuring our product catalog is world-class, our website is conversion-optimized, and our paid advertising campaigns (Google and Meta) are delivering high ROI. This is a 360-degree role that bridges e-commerce operations with performance marketing.

Key Responsibilities

• Shopify Store Management: Oversee the daily operations of the Shopify dashboard, including theme updates, app integrations, and ensuring a seamless checkout experience.
• Catalog & Listings: Manage the end-to-end product lifecycle. This includes creating high-converting product listings with SEO-friendly titles, detailed descriptions, and optimized imagery.
• Inventory Coordination: Monitor stock levels and update availability across the website to prevent overselling or stockouts.
• Advertisement Management:
• Google Ads: Plan, execute, and optimize Search, Shopping, and Display campaigns.
• Meta Ads (Facebook/Instagram): Manage ad sets, targeting, and creative testing to drive traffic and conversions.
• Performance Tracking: Analyze key metrics (CAC, ROAS, Conversion Rate, AOV) using Shopify Analytics and Google Analytics 4 (GA4) to provide weekly performance reports.
• CRO (Conversion Rate Optimization): Identify friction points in the customer journey and implement A/B tests or site improvements to boost sales.

Required Skills & Qualifications

• Platform Expertise: Proven experience managing Shopify stores (experience with "Liquid" for basic code changes is a plus).
• Advertising Mastery: Hands-on experience with Google Ads Manager and Meta Ads Manager with a track record of managing budgets effectively.
• SEO Knowledge: Ability to write SEO-optimized copy for products and collections to drive organic traffic.
• Data Literacy: Proficiency in GA4 and Excel/Google Sheets for data modeling and reporting.
• Creative Eye: Ability to brief designers or use basic tools (e.g., Canva, AI image editors) to ensure ad creatives and banners are high-quality.
• Soft Skills: Excellent time management, attention to detail, and the ability to work in a fast-paced, high-growth environment.