Performance Marketing Manager (Meta Ads)

A Performance Marketing Manager for Meta Ads plans, launches, optimizes, and scales ad campaigns on Facebook & Instagram to drive growth, focusing heavily on data analysis (ROAS, CPA, LTV) and ROI, involving creative testing, budget management, audience targeting, A/B testing, and cross-functional collaboration to achieve measurable results.

Key Responsibilities:

• Campaign Strategy & Execution: Develop, implement, and manage paid campaigns across Meta platforms (FB/IG) for awareness, traffic, or conversions.
• Optimization & Testing: Continuously A/B test creatives (video/static), audiences, copy, and landing pages; optimize bids and budgets for maximum ROI/ROAS.
• Data Analysis & Reporting: Analyze campaign performance, identify trends, troubleshoot issues, and create dashboards with actionable insights for stakeholders.
• Budget Management: Allocate and manage ad spend efficiently to hit targets and scale profitable acquisition.
• Creative Collaboration: Work with creative teams to develop high-performing ad assets based on performance data.
• Audience & Targeting: Define and refine audience segments, including retargeting strategies.
• Industry Trends: Stay updated on Meta platform changes, new features, and digital advertising best practices. 

Essential Skills:

• Deep understanding of Meta Ads Manager, Facebook/Instagram platforms, & D2C/eCommerce.
• Strong analytical skills & experience with KPIs (CPA, ROAS, LTV).
• Creative mindset for testing & innovation.
• Proficiency with analytics tools (Google Analytics, GTM).
• Excellent communication for reporting and collaboration.