Social Media Specialist

Digital Marketing Department – Summary of Departmental ResponsibilityThe Digital Marketing Department is responsible for driving business growth, brand visibility, and lead generation through digital channels. The department plans, executes, monitors, and optimizes all online marketing efforts to ensure measurable ROI and sustainable growth.

• Core Departmental Responsibilities:Develop and execute digital marketing strategies aligned with business and sales objectives
• Generate qualified leads and conversions through paid, organic, and owned digital channels
• Build and maintain brand presence and reputation across digital platforms
• Manage performance marketing (Google, Meta, LinkedIn, YouTube, etc.) with clear ROI tracking
• Improve organic growth through SEO, content marketing, and website optimization
• Plan, create, and distribute digital content (social, website, email, video, creatives)
• Manage social media platforms, community engagement, and influencer collaborations
• Track, analyze, and report campaign performance, traffic, and conversion data
• Optimize customer journey and funnels from awareness to conversion
• Ensure brand consistency, data privacy compliance, and platform policy adherence
• Collaborate with sales, design, tech, and external partners/agencies
• Adopt new tools, AI, automation, and emerging digital trends to improve efficiency

Outcome the Department Is Accountable For:

• Lead volume & lead quality
• Cost per lead / acquisition
• Conversion rate & ROI
• Brand reach, engagement & digital visibility