Video Editor

The Social Media Manager will be responsible for managing the complete social media function for Shankara Homes—including content creation, videography, editing, campaign management, and lead generation. This role is ideal for a creative individual with strong storytelling ability, an eye for design and architecture, and hands-on experience in running paid campaigns across Meta, Google, and other digital platforms. All Equipment gears and softwares will be provided.

Key Responsibilities

• Content Creation & VideographyPlan, shoot, and edit high-quality videos and photos for Instagram, Facebook, YouTube, and other channels.
• Create compelling reels, walkthrough videos, client testimonials, and site progress shoots.
• Develop monthly content calendars aligned with marketing goals and brand guidelines.
• Capture on-site content (construction sites, office events, design showcases, etc.).
• Social Media Management
• Manage daily posting, engagement, and community interactions across all social media platforms.
• Maintain consistent branding, messaging, and visual identity across content.
• Track trends in real estate, construction, and social media to create relevant content.
• Paid Advertising & Lead Generation
• Plan, create, and optimize paid ad campaigns on Meta Ads, Google Ads, YouTube Ads and other platforms.
• Build high-intent audiences and implement remarketing campaigns.
• Monitor ad performance, generate reports, and adjust strategies for maximum ROI.
• Coordinate with the sales team to ensure timely follow-up on digital leads.
• Analytics & Reporting
• Track monthly performance metrics such as reach, engagement, leads, CPL, conversions, and growth.
• Provide insights and recommendations to improve performance.

Qualifications & Skills

Must-Have Skills

• Proven experience in social media management and video editing.
• Strong skills in videography, photography, lighting, and on-ground shoots.
• Expertise in Meta Ads Manager and Google Ads (Search, Display, YouTube).
• Hands-on experience with tools like Adobe Premiere Pro, Final Cut, Canva, CapCut, or similar.
• Basic understanding of real estate and/or residential construction content.
• Strong communication and storytelling ability.
• Preferred Experience working with design–build, architecture, interior design, or real estate brands.
• Knowledge of SEO, email marketing, and basic graphic design.
• Ability to work independently and manage multiple projects.