Job Title: Digital Marketing Executive (Facebook & Google Ads)

Location: Jaipur (WFO)

Compensation: 3 to 5.5LPA

Key Responsibilities:1. Facebook & Google Ads Management

• Create, launch, and manage Facebook and Google Ads campaigns (Search, Display, Video, and Shopping Ads).
• Optimize campaigns for maximum ROI, improving conversion rates and reducing cost-per-click (CPC).
• Perform A/B testing to analyze and enhance ad performance.
• Monitor key performance metrics (CTR, CPC, CPA, ROAS) and make data-driven improvements.

2. Audience Targeting & Optimization

• Research and define the right audience segments for ad targeting.
• Utilize remarketing strategies to engage potential customers.
• Implement lookalike and custom audiences to expand reach.

3. Budget & Performance Management

• Manage and allocate the advertising budget effectively.
• Continuously optimize ad spend to achieve the best cost-per-acquisition (CPA).
• Generate weekly and monthly performance reports with insights and recommendations.

4. Landing Page & Conversion Optimization

• Collaborate with the content and design teams to create high-converting landing pages.
• Implement tracking tools (Google Analytics, Facebook Pixel, UTM parameters) to measure campaign effectiveness.
• Improve website and ad content for better engagement and conversions.

5. Market Research & Trend Analysis

• Stay updated with the latest trends and algorithm updates in Facebook and Google Ads.
• Research competitor strategies and suggest new marketing opportunities.
• Test and implement new ad formats to maximize engagement.

Requirements:

• Experience: 1-3 years in managing Facebook & Google Ads campaigns.
• Skills: Strong understanding of PPC, audience targeting, bidding strategies, and performance tracking.
• Tools Proficiency: Google Ads Manager, Facebook Ads Manager, Google Analytics, Facebook Pixel, and A/B Testing tools.
• Creative Mindset: Ability to create compelling ad copies and visuals (basic knowledge of Canva or similar tools is a plus).
• Data-Driven: Analytical approach to monitor and optimize campaigns for the best results.
• Self-Motivated: Proactive, result-oriented, and eager to drive business growth through digital marketing.