Digital Marketing Executive

Toppersnotes

Malviya Nagar, Jaipur

₹25,000 - ₹45,000 monthly

Fixed

25000 - ₹45000

Earning Potential

45,000

Work from Office

Full Time

Min. 2 years

Good (Intermediate / Advanced) English

Job Details

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52 applicants

Job Description

Job Title: Digital Marketing Executive (Facebook & Google Ads)

Location: Jaipur (WFO)

Compensation: 3 to 5.5LPA

Key Responsibilities:1. Facebook & Google Ads Management

  • Create, launch, and manage Facebook and Google Ads campaigns (Search, Display, Video, and Shopping Ads).
  • Optimize campaigns for maximum ROI, improving conversion rates and reducing cost-per-click (CPC).
  • Perform A/B testing to analyze and enhance ad performance.
  • Monitor key performance metrics (CTR, CPC, CPA, ROAS) and make data-driven improvements.

2. Audience Targeting & Optimization

  • Research and define the right audience segments for ad targeting.
  • Utilize remarketing strategies to engage potential customers.
  • Implement lookalike and custom audiences to expand reach.

3. Budget & Performance Management

  • Manage and allocate the advertising budget effectively.
  • Continuously optimize ad spend to achieve the best cost-per-acquisition (CPA).
  • Generate weekly and monthly performance reports with insights and recommendations.

4. Landing Page & Conversion Optimization

  • Collaborate with the content and design teams to create high-converting landing pages.
  • Implement tracking tools (Google Analytics, Facebook Pixel, UTM parameters) to measure campaign effectiveness.
  • Improve website and ad content for better engagement and conversions.

5. Market Research & Trend Analysis

  • Stay updated with the latest trends and algorithm updates in Facebook and Google Ads.
  • Research competitor strategies and suggest new marketing opportunities.
  • Test and implement new ad formats to maximize engagement.



Requirements:

  • Experience: 1-3 years in managing Facebook & Google Ads campaigns.
  • Skills: Strong understanding of PPC, audience targeting, bidding strategies, and performance tracking.
  • Tools Proficiency: Google Ads Manager, Facebook Ads Manager, Google Analytics, Facebook Pixel, and A/B Testing tools.
  • Creative Mindset: Ability to create compelling ad copies and visuals (basic knowledge of Canva or similar tools is a plus).
  • Data-Driven: Analytical approach to monitor and optimize campaigns for the best results.
  • Self-Motivated: Proactive, result-oriented, and eager to drive business growth through digital marketing.


Job role

Work location

H-176,177,178 near oswal factory Malviya Nagar Industrial Area Malviya Nagar, Malviya Nagar Industrial Area, Malviya Nagar, Jaipur, Rajasthan 302017, India Malviya Nagar, Jaipur

Department

Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 2 years

Education

Graduate

Skills

Facebook ads, Google Ads, Facebook and Google ads, Performance marketing, Social media paid advertising, Campaign management tools, Campaign management analytics

English level

Good (Intermediate / Advanced) English

Gender

Any gender

About company

Name

Toppersnotes

Address

H-176,177,178 near oswal factory Malviya Nagar Industrial Area Malviya Nagar, Malviya Nagar Industrial Area, Malviya Nagar, Jaipur, Rajasthan 302017, India Malviya Nagar, Jaipur

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