Digital Marketing Executive
Toppersnotes
Digital Marketing Executive
Toppersnotes
Malviya Nagar, Jaipur
₹25,000 - ₹45,000 monthly
Fixed
₹25000 - ₹45000
Earning Potential
₹45,000
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Job Description
Job Title: Digital Marketing Executive (Facebook & Google Ads)
Location: Jaipur (WFO)
Compensation: 3 to 5.5LPA
Key Responsibilities:1. Facebook & Google Ads Management
- Create, launch, and manage Facebook and Google Ads campaigns (Search, Display, Video, and Shopping Ads).
- Optimize campaigns for maximum ROI, improving conversion rates and reducing cost-per-click (CPC).
- Perform A/B testing to analyze and enhance ad performance.
- Monitor key performance metrics (CTR, CPC, CPA, ROAS) and make data-driven improvements.
2. Audience Targeting & Optimization
- Research and define the right audience segments for ad targeting.
- Utilize remarketing strategies to engage potential customers.
- Implement lookalike and custom audiences to expand reach.
3. Budget & Performance Management
- Manage and allocate the advertising budget effectively.
- Continuously optimize ad spend to achieve the best cost-per-acquisition (CPA).
- Generate weekly and monthly performance reports with insights and recommendations.
4. Landing Page & Conversion Optimization
- Collaborate with the content and design teams to create high-converting landing pages.
- Implement tracking tools (Google Analytics, Facebook Pixel, UTM parameters) to measure campaign effectiveness.
- Improve website and ad content for better engagement and conversions.
5. Market Research & Trend Analysis
- Stay updated with the latest trends and algorithm updates in Facebook and Google Ads.
- Research competitor strategies and suggest new marketing opportunities.
- Test and implement new ad formats to maximize engagement.
Requirements:
- Experience: 1-3 years in managing Facebook & Google Ads campaigns.
- Skills: Strong understanding of PPC, audience targeting, bidding strategies, and performance tracking.
- Tools Proficiency: Google Ads Manager, Facebook Ads Manager, Google Analytics, Facebook Pixel, and A/B Testing tools.
- Creative Mindset: Ability to create compelling ad copies and visuals (basic knowledge of Canva or similar tools is a plus).
- Data-Driven: Analytical approach to monitor and optimize campaigns for the best results.
- Self-Motivated: Proactive, result-oriented, and eager to drive business growth through digital marketing.
Job role
Work location
H-176,177,178 near oswal factory Malviya Nagar Industrial Area Malviya Nagar, Malviya Nagar Industrial Area, Malviya Nagar, Jaipur, Rajasthan 302017, India Malviya Nagar, Jaipur
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 2 years
Education
Graduate
Skills
Facebook ads, Google Ads, Facebook and Google ads, Performance marketing, Social media paid advertising, Campaign management tools, Campaign management analytics
English level
Good (Intermediate / Advanced) English
Gender
Any gender
About company
Name
Toppersnotes
Address
H-176,177,178 near oswal factory Malviya Nagar Industrial Area Malviya Nagar, Malviya Nagar Industrial Area, Malviya Nagar, Jaipur, Rajasthan 302017, India Malviya Nagar, Jaipur
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