Digital Marketing Executive

About the RoleWe are looking for a data-driven and growth-focused YouTube Channel Manager to manage and scale our YouTube network across film, music, and FAST channel properties. The ideal candidate understands content monetization, YouTube analytics, audience growth strategies, and revenue optimization.

This role requires both strategic thinking and hands-on execution.

• Key Responsibilities1. Channel Growth & StrategyDevelop and execute growth strategies for subscribers, watch time, and revenue.
• Optimize content publishing schedules and metadata (title, description, tags, thumbnails).
• Identify content trends and audience behavior insights.
• 2. Analytics & Performance TrackingDeep analysis of YouTube Studio analytics.
• Monitor RPM, CPM, CTR, audience retention, watch time.
• Suggest improvements based on data insights.
• Create weekly and monthly performance reports.
• 3. Monetization OptimizationMaximize ad revenue through optimization of content formats.
• Ensure ad suitability and compliance.
• Coordinate with CMS team for rights management.
• Identify new monetization streams (Shorts, memberships, syndication, etc.).
• 4. Content Planning & ExecutionWork with editing and design teams for thumbnails and packaging.
• Suggest repurposing strategies (clips, shorts, compilations).
• Maintain consistent content pipeline.
• 5. YouTube SEO & Algorithm UnderstandingKeyword research and SEO-based publishing.
• Thumbnail A/B testing.
• Monitor competitor strategies.
• 6. Team CoordinationCoordinate with video editors, graphic designers, and metadata team.
• Ensure timely uploads and quality control.