Marketing Executive

JOB DESCRIPTION

Position: Digital & Growth Executive

Department: Marketing

Reporting To: Manager

Employment Type: Full-Time

Role SummaryThe Digital & Growth Executive is responsible for managing digital growth channels including App (Uengage) coordination, WhatsApp marketing support, Swiggy & Zomato marketplace coordination, social media execution, influencer marketing coordination, and structured reporting. The role focuses on improving digital sales, competitive positioning, and data-driven decision making.

Key Responsibility Areas (KRAs)1. App & CRM Management (Uengage &

WhatsApp)·      Coordinate with Uengage POC for product and price updates

·      Plan and coordinate push notifications

·      Resolve store queries related to application through coordination

·      Coordinate weekly store-wise sales and offer tracking report

·      Coordinate WhatsApp marketing campaigns

Success Metrics:

·      Zero pricing mismatches

·      Timely push notifications execution

·      Weekly reporting

2. Marketplace Growth (Swiggy & Zomato)·      Implement menu laddering strategy

·      Conduct offer benchmarking and competitor tracking

·      Coordinate with Swiggy & Zomato POCs for updates

·      Prepare competition benchmarking reports

·      Track marketplace performance trends

Success Metrics:

·      Timely marketplace reporting

·      Improved competitive positioning

·      Strategic menu and offer optimization

3. Social Media & Influencer Marketing·      Creating social media calender

·      Coordinate influencer marketing

·      Track digital competitor activities

·      Prepare monthly performance and insight report

Success Metrics:

·      100% calendar adherence

·      Monthly engagement tracking

·      Improved digital reach and consistency

Required Skills & Qualifications·      Bachelor’s degree in Marketing / Business or related field

·      Strong analytical and Excel skills

·      Understanding of Swiggy, Zomato, CRM and digital marketing platforms

·      Strong reporting and presentation skills

·      Data-driven mindset with attention to detail

Good to have :

·      Passion for photography, owns a camera or good video shooting skills through phone.

·      Basic level of editing skills.

·      Understanding of marketing concepts.