Role & Responsibilities:

• Develop and execute digital marketing strategies for enhanced online visibility, website traffic, and conversions.
• Manage diverse digital campaigns (email, social media, SEM, display ads) ensuring alignment with divisional goals.
• Monitor digital performance metrics using tools like Google Analytics.
• Collaborate with cross-functional teams to create engaging content for blogs, social media, and newsletters.
• Oversee social media presence, including content creation, community engagement, and performance tracking.
• Coordinate with external vendors for digital marketing initiatives.
• Support planning and execution of online events, webinars, and virtual conferences.
• Stay updated on industry trends and emerging technologies.

Preferred Candidate Profile:

• Proven digital marketing experience (2-5 years).
• Expertise in email campaigns, social media management, digital advertising, and SEO
• Strong writing and content creation skills.
• Analytical mindset for data-driven decision-making.
• Self-motivated team player with excellent communication skills.
• Tech-savvy with understanding of technology terms.
• High attention to detail and ability to multitask.
• Knowledge of SEO optimization, Google Ads, and LinkedIn Campaign Manager.

Key Skills:

• SEO
• Keyword Research
• Link Building
• Social Media Optimization
• Content Creation & Optimization
• Search Engine Optimization
• Google Analytics
• Search Engine Marketing
• Website Optimization
• On-page & Off-page Optimization