Digital Marketing Executive

Job Description: Email Marketing Executive / Specialist

We are looking for an experienced Email Marketing Specialist to manage and optimize our end‑to‑end email marketing activities. The ideal candidate should have a strong understanding of automation, segmentation, and performance tracking.

🔹 Key Responsibilities

• Execute and manage email campaigns, including automation, segmentation, and drip workflows.
• Optimize daily performance focusing on open rates, CTR, bounce rates, and conversions.
• Improve landing page conversions for email-driven leads.
• Create and publish email content calendars and coordinate with content & design teams.
• Manage WhatsApp marketing and automated sequences.
• Handle basic SEO updates, keyword tasks, and website optimization related to email traffic.
• Track funnel analytics and maintain weekly performance & lead generation reports.

🔹 Ideal Candidate

• Minimum 2 years of experience in B2B email marketing and lead generation.
• Strong knowledge of email automation tools (mandatory).
• Excellent analytical skills with the ability to interpret and improve campaign performance.