Digital Marketing Head

Job Title: Head of Digital MarketingJob Summary:We are seeking a highly experienced and strategic Digital Marketing Head to lead our digital growth initiatives. The role involves creating and executing data-driven marketing strategies, managing digital channels, optimizing performance, and leading a team to drive customer acquisition, engagement, and brand visibility. The ideal candidate is a digital-first leader with strong expertise in performance marketing, brand building, and marketing automation.

Key Responsibilities:Strategy & Leadership

• Develop and implement the company’s overall digital marketing strategy aligned with business goals.
• Lead, mentor, and grow the digital marketing team (SEO, social media, paid ads, content, analytics, etc.).
• Manage digital marketing budgets and ensure maximum ROI.

Performance Marketing & Growth

• Drive lead generation, customer acquisition, and retention through SEO, SEM, paid ads (Google, Meta, LinkedIn), and affiliate channels.
• Optimize campaigns through A/B testing, funnel optimization, and data-driven insights.
• Track and achieve KPIs such as cost per lead, ROAS, conversion rates, and engagement.

Brand & Content

• Oversee brand positioning, storytelling, and digital presence across all online channels.
• Manage website, blog, email marketing, and social media to ensure consistent communication.
• Collaborate with design/content teams for impactful creatives and campaigns.

Analytics & Reporting

• Set up dashboards and reporting systems (Google Analytics, CRM, BI tools).
• Monitor performance metrics and prepare executive-level reports.
• Recommend strategic improvements based on market and competitor insights.

Cross-Functional Collaboration

• Work with sales and product teams to align campaigns with business objectives.
• Develop co-marketing opportunities with partners, influencers, and industry leaders.
• Required Skills & Qualifications:Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 7+ years of experience in digital marketing with at least 2–3 years in a leadership role.
• Proven track record of scaling digital campaigns and delivering ROI.
• Deep knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, email marketing, and automation tools.
• Strong understanding of analytics (Google Analytics, GA4, Data Studio, Power BI).
• Excellent leadership, communication, and project management skills.
• KPIs (Performance Metrics):Growth in qualified leads / conversions.
• ROI / ROAS from digital campaigns.
• Growth in brand visibility & engagement.
• Improvement in website traffic, CTR, and conversion funnel metrics.
• Successful execution of campaigns within budget and timelines.
• Compensation (India Market Benchmark):Startups/SMEs: ₹5 – 15 LPA (may include ESOPs).