Digital Marketing Manager

Strategy and Planning

1. Develop and implement digital marketing strategies.

2. Conduct market research and analyze competitors.

3. Set and track digital marketing goals and KPIs.

Content Creation

1. Create and manage content for various digital channels (social media, blog, email, etc.).

2. Develop and implement content marketing plans.

3. Collaborate with designers and writers to create engaging content.

Social Media Management

1. Manage social media presence across multiple platforms.

2. Create and schedule social media content.

3. Engage with followers and respond to comments.

Paid Advertising

1. Plan and execute paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).

2. Manage ad budgets and track ROI.

3. Optimize ad campaigns for better performance.

Analytics and Reporting

1. Track and analyze digital marketing metrics (website traffic, engagement, conversions, etc.).

2. Provide regular reports on digital marketing performance.

3. Use data to inform future digital marketing strategies.

SEO and Optimization

1. Optimize website and content for search engines (SEO).

2. Improve website user experience and conversion rates.

3. Stay up-to-date with the latest digital marketing trends and best practices.

Team Collaboration

1. Work with cross-functional teams (design, sales, product, etc.).

2. Collaborate with external agencies or vendors.

3. Provide digital marketing guidance and support to other teams.