Digital Marketing Manager

Strategy Development: Designing comprehensive, data-backed marketing plans that align with business goals (e.g., increasing leads, sales, or brand awareness).

Campaign Management: Planning and executing multi-channel campaigns across SEO, SEM (Google Ads), Paid Social (Meta, TikTok, LinkedIn), and Email.

Performance Analysis: Monitoring and reporting on Key Performance Indicators (KPIs) like ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), and LTV (Lifetime Value).

Budget Ownership: Allocating marketing spend efficiently across different platforms to ensure the highest possible ROI.

Team Leadership: Managing a team of specialists (content writers, SEO analysts, designers) or coordinating with external agencies.

Conversion Rate Optimization (CRO): Analyzing user journeys to optimize landing pages and website flow to turn more visitors into customers.

AI Integration: Utilizing AI tools for content generation, predictive analytics, and automating repetitive marketing workflows.