Role Overview: As our Shopify & Meta Ads Expert, you will be responsible for managing our Shopify store and creating, optimizing, and scaling Meta (Facebook & Instagram) ad campaigns. You will play a key role in driving traffic, increasing sales, and improving ROI through strategic eCommerce marketing.

• Key Responsibilities:
• Build, optimize, and manage Shopify stores (themes, apps, product pages, checkout, etc.)
• Plan, launch, and scale high-performing Meta Ads campaigns (Facebook & Instagram)
• Analyze data and metrics to improve ad performance and conversion rates
• Create engaging ad creatives, copy, and visuals aligned with brand strategy
• Conduct A/B testing and audience segmentation to optimize campaigns
• Track ROAS, CTR, CPA, and other key performance indicators
• Collaborate with the team on promotions, funnels, and landing pages
• Stay updated on Shopify and Meta Ads trends, tools, and algorithm changes
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• Requirements:
• Proven experience with Shopify (store setup, app integrations, theme customizations)
• Strong expertise in Meta Ads Manager (Facebook/Instagram)
• Deep understanding of eCommerce sales funnels and customer journeys
• Solid grasp of analytics tools (Google Analytics, Meta Pixel, etc.)
• Strong copywriting and creative direction skills for ads
• Ability to interpret data and make data-driven decisions
• Excellent communication and time management skills
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• Preferred Qualifications:
• Knowledge of Google Ads or TikTok Ads is a plus
• Experience with product dropshipping or DTC brands
• Graphic design or video editing skills are a bonus