Managing Director

JOB DESCRIPTION

Company: Gaurisha Astro Services OPC Pvt. Ltd.

Brand: AdiYant™

Location: India (Extensive Travel Required)

Reporting To: Board / Founder

Employment Type: Performance-linked leadership role

ROLE PURPOSE (NON-NEGOTIABLE)

·        The role is responsible for building Gaurisha Astro Services into a category-defining, pioneer brand in occult, spiritual experiences, yantras and curated retreats.

·        This role is about execution, control, speed, and positioning, not management theory.

The Candidate must be capable of:

·        Taking the brand from zero to a functioning, revenue-generating operation within 30 days

·        Creating scarcity-driven demand without traditional advertising dependency

·        Establishing AdiYant™ as a high-trust, high-authority, selective spiritual institution

·        Scaling operations without diluting secrecy, integrity, or brand mystique

CORE RESPONSIBILITIES

1. BRAND & POSITIONING

·        Position AdiYant™ as a selective, invite-only, evaluation-based spiritual authority

·        Ensure the brand is not perceived as commercial, mass, or transactional

·        Maintain strict alignment with CEO and Board's Vision.

·        Scarcity & rejection-based demand

·        Dignified, non-scam, non-fear messaging

Personally approve all:

·        Core messaging

·        Campaign narratives

·        Retreat positioning

·        AdiYant philosophy communication

2. BUSINESS BUILDING (0 → FULL MODEL IN 30 DAYS)

Launch fully operational retreat model

Set up:

·        Pricing structure

·        Cost controls

·        Margin discipline

·        Logistics partnerships

·        Ensure positive cash flow within first operational cycle

·        Build systems that scale without increasing fixed costs

3. REVENUE & GROWTH OWNERSHIP

·        Own top-line revenue, bottom-line margins, and unit economics

·        Drive high-ticket sales without discounts

·        Ensure people apply, not “buy”

·        Maintain demand-supply imbalance intentionally (limited seats, limited access)

4. OPERATIONS & DISCIPLINE

Build and enforce:

·        SOPs

·        HR discipline

·        Confidentiality protocols

·        Ritual secrecy

·        Ensure zero data leaks, zero brand dilution

·        Maintain strict compliance during:

·        Team and Clients direction.

·        Personally intervene in any breach of discipline

5. PEOPLE & CULTURE

·        Build a lean, non-payroll-heavy team

·        Prefer contractual, performance-linked engagement

    Hire only people who:

·        Respect secrecy

·        Can operate without validation

·        Execute without supervision

·        Remove underperformers fast — no emotional decisions

6. MARKETING & DEMAND ENGINE

Design and execute:

·        Whisper campaigns

·        Curiosity-led content

·        Scarcity & rejection-based funnels

·        Oversee WhatsApp, Instagram, Facebook strategy

·        Avoid mass marketing and guru-style promotion

·        Ensure trust, intrigue, and authority remain intact

7. FINANCIAL CONTROL

Own full P&L responsibility

Control:

·        Cash burn

·        Vendor costs

·        Lease vs buys decisions

·        Build assets for the company (brand, IP, operational systems)

·        Prepare the business for long-term scale. 

8. GOVERNANCE & RISK

Ensure:

·        No false claims

·        No guarantees

·        No illegal or unethical practices

·        Protect company from:

·        Scam perception

·        Legal exposure

·        Reputation damage

KEY DELIVERABLES (FIRST 30 DAYS)

·        Fully functional retreat operation

·        Minimum one full bus sold without discounts

·        Established AdiYant  Selection Circle positioning

·        Stable vendor & priest network

·        Positive unit economics

·        Controlled demand pipeline

REQUIRED PROFILE

MANDATORY

·        Proven experience in building businesses from scratch

·        Strong understanding of fast paced decisions taking.

·        High-ticket sales

·        Psychology of scarcity & authority

·        Brand mystique creation

·        Extremely decisive

·        Comfortable with ambiguity and pressure

·        Can work without external validation

NOT REQUIRED

·        Formal education

·        Corporate pedigree

·        Spiritual guru image

PERSONAL TRAITS

·        Ruthlessly practical

·        Emotionally neutral in decisions

·        Long-term thinker

·        Zero tolerance for incompetence

·        Comfortable saying NO more than YES

SUCCESS METRIC

·        Brand becomes a reference point, not an option

·        People talk about AdiYant™ without fully understanding it

·        Demand exceeds supply by design

·        Business sustains itself without constant founder involvement

BOTTOM LINE

This role is not for managers.

This role is for a builder- who can create something rare, respected, and

difficult to access — fast.