Marketing Executive

Position: Digital Marketing Expert – Hospital & Healthcare

Location: adinath ayurveda hospital raja park jaipur 

Experience Required: 3–6 Years (Healthcare preferred)

Reporting To: Hospital Management / Medical Director

About the RoleWe are looking to onboard a dynamic and result-driven Digital Marketing Expert to strengthen and scale the overall digital presence of our hospital. The role requires a deep understanding of healthcare communication, patient psychology, and high-conversion digital strategies. The candidate will also work closely with doctors and the calling department to ensure strong lead-to-patient conversion.

• Key Responsibilities1. Digital Presence & Brand BuildingImprove and manage the hospital’s overall digital footprint across Google, social media, and online platforms
• Optimize Google Business Profile (GMB), hospital website, and local SEO to increase organic patient inquiries
• Manage online reputation, reviews, and hospital credibility across digital platforms
• 2. Medical Content CreationConceptualize and create educational medical content including:
• 
  
• Doctor-led educational videos
• Disease awareness reels & shorts
• Preventive healthcare and lifestyle education content
• Coordinate with doctors to simplify complex medical topics into patient-friendly content
• Ensure all content is ethical, authentic, and medically accurate
• 3. Performance Marketing & Lead GenerationPlan and execute high-ROI digital campaigns (Google Ads, Meta Ads, YouTube, Instagram)
• Generate qualified patient leads for OPD, IPD, and specialty departments
• Track performance metrics like CPL, CAC, and appointment booking rate
• 4. Calling Department & Conversion ManagementOversee and coordinate with the calling/tele-calling team
• Train callers on:
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• Lead handling
• Patient psychology
• Appointment closure techniques
• Monitor call recordings, scripts, and follow-up systems to ensure maximum conversion of inquiries into patients
• 5. Analytics & ReportingTrack daily, weekly, and monthly performance reports
• Analyze campaign data, patient funnels, and conversion bottlenecks
• Continuously improve strategies based on data insights

• Required Skills & CompetenciesStrong understanding of hospital & healthcare marketing
• Excellent communication and persuasive skills
• Experience in content strategy, video planning, and storytelling
• Knowledge of patient acquisition funnels and conversion optimization
• Ability to work closely with doctors, management, and sales teams
• Hands-on experience with Google Ads, Meta Ads, SEO, and social media tools

• Preferred QualificationsPrior experience working with hospitals, clinics, or healthcare brands
• Understanding of medical ethics and patient confidentiality
• Ability to manage multiple departments with ownership mindset

• Key Outcome ExpectationsIncreased patient inquiries and appointments
• Improved digital visibility and hospital authority
• Stronger patient trust through educational content
• Higher inquiry-to-patient conversion ratio

• What We OfferOpportunity to work closely with senior doctors and hospital leadership
• Performance-linked growth opportunities
• A long-term role in building a credible healthcare brand

Interested candidates may share their portfolio and past healthcare marketing results.