Marketing Head

A Marketing Head in the electrical industry develops strategy, leads teams, manages budgets, and drives growth by overseeing brand, digital, and product marketing for electrical goods (B2B/B2C), focusing on market research, GTM plans, lead gen via multi-channel campaigns (SEO/SEM/Social), and collaborating with sales/product teams for revenue growth in this tech-driven, competitive sector. 

Key Responsibilities

• Strategy & Leadership: Develop and execute marketing strategies, lead a multidisciplinary team (digital, brand, content), manage budgets, set KPIs, and report to leadership.
• Brand & Product: Build brand identity, lead new product launches (GTM), craft compelling narratives, and manage brand reputation.
• Demand Generation: Own customer acquisition, design multi-channel campaigns (digital, traditional), optimize website conversion, and manage PR/partnerships.
• Market Intelligence: Conduct research on industry trends, competitor activities, and customer needs to inform strategy.
• Collaboration: Work closely with Sales, Product, and Technical teams to align efforts and deliver integrated solutions.
• Event Management: Oversee participation in trade shows, exhibitions, and promotional events. 

Core Skills & Qualifications

• Proven leadership and team management.
• Strong understanding of digital marketing (SEO, SEM, Social Media, Email).
• Strategic thinking & commercial acumen.
• Experience in the electrical/tech industry is highly valuable.
• Excellent communication, analytical, and project management skills. 

Industry Focus

• Dual Audience: Marketing often spans both B2B (partners, fleets, large clients) and B2C (end-consumers for EVs, smart home, lighting).
• Technology-Driven: Focus on innovative solutions, product positioning, and creating a strong market presence in a competitive, evolving landscape.