Performance Marketing Manager

Role: Performance Marketing Manager (Mid-Level)

Experience: 2–4 years

Compensation: ₹30,000 – ₹45,000 per month (based on experience)

Location: Remote / Hybrid

About Company

we works with emerging brands to help them build scalable D2C businesses.

We operate on a success-fee model, which means we are deeply invested in results, not just ad spends or impressions.

This role is ideal for someone who has hands-on performance marketing experience and wants to grow into a strategic growth role over the next 12–24 months.

What You’ll Do

1. Campaign Execution & Optimization

• Run and manage campaigns across Meta Ads & Google Ads (Search, Shopping)
• Assist in planning and executing YouTube ads where relevant
• Monitor performance daily and optimize for CAC, ROAS, and scale

2. Customer & ICP Understanding

• Work with founders and internal team to understand the brand and customer
• Help define Ideal Customer Profiles (ICP) and key customer segments
• Translate customer insights into targeting, creatives, and messaging

3. Ad Copy & Communication

• Write or help refine ad copy, hooks, and angles for different funnels
• Align ad communication with brand positioning and offer strategy
• Work closely with designers / content creators for creatives

4. Funnel Thinking

• Support full-funnel setup: prospecting, retargeting, and basic retention
• Understand landing pages, offers, and conversion bottlenecks
• Suggest improvements based on campaign learnings

5. Client Coordination

• Work closely with internal team and client stakeholders
• Share performance insights, learnings, and next steps clearly
• Take ownership of assigned client accounts with guidance

What We’re Looking For

Must-Have

• 2–4 years of hands-on experience running Meta & Google ads
• Basic understanding of D2C funnels and ROAS-driven marketing
• Comfortable with numbers, dashboards, and performance analysis
• Strong interest in learning growth strategy, not just media buying

Good to Have

• Experience working with D2C or e-commerce brands
• Exposure to YouTube ads or creative testing frameworks
• Ability to write decent ad copy (doesn’t need to be a copy expert)

Growth Opportunity

• Direct exposure to founders and real business problems
• Opportunity to grow into a Senior Performance / Growth role
• Performance-based hikes, bonuses, or success-linked incentives over time
• Learn how brands actually scale, not just how ads are run

Why This Role Makes Sense

• High learning, high ownership role
• Not a typical agency “reporting” job
• Ideal for someone who wants to move from execution → thinking → ownership