Sales Officer

Job Description

Position Overview

The Sales Officer will be responsible for driving sales through channel partners, distributors, and retailers, while building strong customer relationships. This role includes channel development, territory management, achieving monthly sales targets, ensuring product availability, and maintaining excellent rapport with trade partners to maximize market penetration.

1. Key Roles & Responsibilities

A. Channel & Distribution Sales

Manage and develop distributor and dealer network within assigned territory.

Ensure proper distribution coverage, stock availability, and market reach.

Achieve primary and secondary sales targets consistently.

Drive sales growth through effective channel planning and execution.

Monitor distributor ROI, inventory levels, and order frequency.

Coordinate with distributors for timely billing, dispatch, and payment follow-ups.

B. Territory & Market Management

Identify potential markets and expand distribution network.

Conduct regular market visits to understand competitor activities and consumer trends.

Ensure correct product placement, visibility, and promotional execution at retail points.

Plan beat routes and ensure productive daily market working.

C. Customer Relationship Management

Build strong relationships with channel partners, retailers, and key customers.

Address customer queries, concerns, and issues promptly to ensure high satisfaction.

Collect customer feedback and share insights with the management team.

Support trade partners in resolving operational issues (billing, delivery, claims, etc.).

D. Sales Planning & Reporting

Prepare daily, weekly, and monthly sales reports.

Analyze sales trends and suggest improvement strategies.

Track sales performance vs. targets.

Maintain updated records of distributors, dealers, and retailers.

E. Coordination

Work closely with logistics, finance, and marketing teams for smooth operations.

Implement promotional schemes, new product launches, and marketing campaigns in the market.

Ensure proper communication of schemes to distributors and retail partners.

2. Skills & Competencies Required

Strong knowledge of channel sales, distribution management, and retail handling.

Excellent communication, negotiation, and relationship-building skills.

Customer-first mindset with problem-solving attitude.

Good understanding of market dynamics and competitor landscape.

Proficiency in MS Excel, reporting, and CRM tools.

Ability to work independently with high ownership and accountability.

3. Qualification & Experience

Graduate (MBA preferred).

2–5 years of experience in Channel Sales / Distribution Sales / FMCG / Consumer Durables / Retail.

Proven experience in handling distributors and retailers.