Job Responsibilities:

1. Technical SEO Optimize website structure, URL hierarchy, and internal linking for better crawlability and indexing.

• Conduct technical audits using tools like Google Search Console, Screaming Frog, and SEMrush to identify and fix issues.
• Improve page speed, Core Web Vitals, and mobile responsiveness.
• Implement structured data (Schema Markup) to enhance search visibility.
• Manage and optimize Shopify settings for SEO best practices.

2. On-Page SEOConduct keyword research to optimize product pages, collection pages, and blog content.

• Optimize meta titles, descriptions, header tags (H1, H2, etc.), and image alt texts.
• Improve content readability, keyword density, and overall page structure.
• Ensure proper use of canonical tags, redirects, and hreflang for international targeting.

3. Off-Page SEODevelop and execute link-building strategies to improve domain authority.

• Identify and secure high-quality backlinks from relevant websites.
• Manage online brand presence through citations, guest posts, and influencer collaborations.
• Monitor backlink health and disavow toxic links when necessary.

4. Meta Ads & Google AdsPlan and execute paid campaigns on Google Ads (Search, Display, Shopping, and Performance Max).

• Manage Facebook, Instagram, and other Meta Ads campaigns for lead generation and conversions.
• Optimize ad copy, targeting, and bidding strategies to maximize ROAS.
• Track and analyze ad performance using Google Analytics and conversion tracking.

5. Shopify SEO OptimizationImplement best SEO practices specific to Shopify, including optimizing Shopify themes and apps.

• Improve product descriptions and collections for search rankings and user experience.
• Monitor and resolve duplicate content, indexing, and structured data issues on Shopify.