Social Media Executive

Key Responsibilities

• Content Creation: Develop, write, and design posts, images, videos, and stories tailored to each platform and audience.
• Strategy & Planning: Contribute to and implement social media strategies, including content calendars and campaign ideas.
• Community Management: Monitor mentions, respond to comments/messages, foster discussions, and manage online reputation.
• Scheduling & Publishing: Use scheduling tools to post content at optimal times for maximum reach.
• Performance Analysis: Track key metrics (engagement, reach, ROI) using analytics tools and report on results.
• Trend Monitoring: Stay updated on new platforms, features, and digital marketing trends.
• Paid Campaigns: May involve creating and managing paid social media advertising.