Job DescriptionDesignation: District Sales Executive / Officer

Department: Sales & Marketing

Reporting To: Area Sales Manager / RSO Head

Employment Type: Full-time

1. Purpose of the PositionTo plan and monitor district-level sales operations, ensure adherence to company credit policies, and promote thrust brands to maximize both sales volume and collections.
2. To ensure effective customer servicing, monitor dealer pricing, manage warehouse operations, expand the retail network, interact with end customers/influencers, and lead sales promotion initiatives.

• Key StakeholdersIndividual House Builders (IHBs)
• Contractors
• Dealer Network
• Carrying & Forwarding (C&F) Agents

1. Key Responsibilities / DeliverablesAchieve sales volume targets and ensure desired EBITDA margins.
2. Generate and share market intelligence and insights.
3. Drive new demand creation through field visits and influencer engagements.
4. Appoint and develop new dealers to strengthen market presence.
5. Define, fix, and review dealer-wise credit limits in coordination with ASM/RSO/Unit Head.
6. Ensure timely supply of cement to dealers and customers.
7. Monitor and manage dealer wholesale and retail pricing.
8. Ensure price premium realization in designated territories.
9. Promote cost-effective supply linkages and optimize transportation routes.
10. Support in sundry debtors reconciliation and secure balance confirmations.
11. Collect and analyze competitor data and market trends.
12. Oversee and ensure smooth warehouse operations.
13. Assess and improve market representation and penetration.
14. Promote the thrust brand and execute brand activities as per marketing plans.
15. Conduct regular market visits and report findings to the Branch Office/RMO.
16. Focus on cost control and optimize TDC (Total Distribution Cost).
17. Monitor C&F agent activities and coordinate with distribution partners.
18. Develop a robust retail network and build strong relationships with end customers and influencers.

Candidate ProfileQualifications:

• Graduate/Postgraduate in Sales, Marketing, or Business Administration preferred.

Experience:

• 2–5 years in cement, building materials, or FMCG sales
• Experience in dealer/channel management and retail network development

Skills & Competencies:

• Strong negotiation and communication skills
• Analytical thinking with attention to market trends
• Ability to work independently and manage a sales territory
• Proficiency in MS Office (especially Excel and PowerPoint)
• Willingness to travel extensively within the district