Area Sales Manager

1. Position Overview

We are seeking an experienced and result-oriented Area Sales Manager (ASM) to drive sales growth in the Punjab region, covering both Channel Partners (Dealers/Distributors/Retailers) and Institutional Clients (Builders, Architects, Contractors, Project Consultants, Interior Firms, etc.).

The role focuses on expanding market share for our door hardware, handles, locks, and related accessories.

2. Key Responsibilities

• Channel Sales (Dealer & Distributor Network)Develop and expand a strong dealer/distributor network across PUNJAB.
• Achieve monthly, quarterly, and annual sales targets.
• Conduct regular market visits, retailer mapping, and competitor activity tracking.
• Ensure product availability, visibility, and timely secondary sales.
• Improve retailer engagement through schemes, promotions, and training.
• Handle collections, credit control, and payment follow-ups.

• Institutional Sales (Projects & OEM) Identify and acquire institutional clients: builders, architects, contractors, interior consultants, OEMs.
• Present product portfolios and solutions for residential & commercial projects.
• Manage specification, approvals, and project pricing.
• Prepare and submit quotations/tenders and follow up to ensure order conversions.
• Build strong relationships with key decision-makers.

• Business Development & Market Expansion Execute strategies to increase brand presence in PUNJAB.
• Participate in exhibitions, architect meets, and promotional events.
• Generate regular market intelligence reports (competitor pricing, new projects, trends).

• Operational & Administrative Responsibilities Ensure timely reporting (daily sales report, visit report, MIS).
• Coordinate with internal teams for supply chain, dispatch, product training, and after-sales service.
• Maintain discipline in territory planning and CRM updates.

3. Candidate Requirements

• Education Graduation in any stream (BBA /B.Com preferred).
• MBA in Sales/Marketing is an added advantage.

• Experience 3–8 years of experience in Channel Sales + Project/Institutional Sales.
• Preferred experience in hardware, sanitary ware, building materials, electricals, or architectural products.
• Must have strong exposure to PUNJAB market.

• Skills Strong negotiation & relationship-building skills.
• Excellent communication & presentation abilities.
• Proven track record of achieving targets.
• Ability to identify new channel partners & project opportunities.
• Good knowledge of dealer management and institutional sales cycles.
• Must be proficient in MS Excel, reporting, and CRM tools.
• Jalandhar / Ludhiana based person only.

Other Requirements Should have a two-wheeler & willingness to travel extensively across PUNJAB.

• Self-motivated, disciplined, and target-focused personality.
• 4. Key Performance Indicators (KPIs)Sales achievement vs. target.
• Distributor & dealer on boarding and network expansion.
• Project specification and conversion rate.
• Market share growth for each product category.
• Timely collection and credit management.
• Customer satisfaction & retention.
• 5. Compensation Competitive salary (based on experience).
• Attractive incentives based on performance.
• Travel allowance
• please visit www.bushhardware.com for product information