Develop and oversee content strategy, including blog posts, videos, infographics, and case studies

• Plan and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter).
• Monitor social media channels for engagement, brand mentions, and customer feedback.

1. Email Marketing:

• Design and implement email marketing campaigns to nurture leads and engage existing customers.
• Analyze email marketing performance and optimize for better ROI.

1. Analytics & Reporting:

• Monitor and report on key performance metrics, including website traffic, conversions, and ROI.
• Use tools such as Google Analytics, SEMrush, and social media analytics to assess campaign effectiveness.

1. Budget Management:

• Allocate and manage the digital marketing budget to maximize ROI.
• Track spending and adjust strategies as needed to stay within budget.

1. Collaboration & Leadership:

• Collaborate with cross-functional teams, including sales, product development, and creative, to align marketing efforts.
• Manage and mentor junior marketing team members.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of experience in digital marketing or a related role.
• Proficiency in Google Analytics, Google Ads, SEO tools (SEMrush, Moz), and email marketing platforms.
• Strong analytical skills with a data-driven approach to marketing.
• Excellent communication and project management skills.
• Experience with CMS platforms (e.g., WordPress) and CRM systems.

Preferred Skills:

• Certification in Google Analytics and Google Ads.
• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of HTML, CSS, and basic graphic design.
• Strong creative and problem-solving abilities.