Digital Marketing Manager

Job Title: Social Media Manager (Social Media & PR Solutions)

Location: On-site / Hybrid

Experience: 2–5 Years

Industry: IT Services / Digital Marketing / Branding

Employment Type: Full-Time

Job Summary:

We are looking for a creative and result-driven Social Media Manager who can independently handle social media platforms and execute complete PR solutions for brands. The candidate should have strong expertise in content strategy, online reputation management, influencer outreach, press releases, and brand visibility across digital channels.

Key Responsibilities

Social Media Management

Plan, create, and execute social media strategies across platforms like Instagram, Facebook, LinkedIn, Twitter (X), YouTube, etc.

Create and manage content calendars aligned with brand goals.

Write engaging captions, hashtags, and social copies.

Monitor daily performance, insights, engagement, and growth.

Manage paid campaigns (basic to advanced level) for lead generation and brand awareness.

Respond to comments, messages, and community interactions professionally.

PR & Brand Reputation Management

Develop and execute digital PR strategies to enhance brand credibility.

Draft and distribute press releases, media pitches, and announcements.

Coordinate with media houses, bloggers, influencers, and journalists.

Manage online reputation (ORM) and brand sentiment across platforms.

Secure brand mentions, features, and collaborations.

Handle crisis communication and negative feedback professionally.

Reporting & Analytics

Track KPIs like reach, engagement, conversions, brand mentions, and PR coverage.

Prepare weekly/monthly performance reports for clients and management.

Optimize strategies based on data and trends.