Marketing Manager

Collaborate with marketing and engineering teams to develop and execute technical marketing strategies.Translate complex technical product features into compelling marketing collateral (data sheets, presentations, web content).Develop and optimize marketing automation workflows using tools like HubSpot, Marketo, Pardot, etc.Analyze marketing data and campaign performance to provide actionable insights.Perform market research, competitor analysis, and customer needs assessment.Create reports on key marketing performance metrics (KPIs) and present findings to stakeholders.Conduct A/B and multivariate testing to optimize campaign effectiveness.Configure and integrate marketing technologies such as CRM systems, CMS platforms, and analytics tools.Support product launches and promotional events with technical expertise.Train internal teams (sales/marketing) on technical product aspects and tools.Required Skills & QualificationsBachelor’s degree in Engineering, Marketing, Computer Science, or a related field (or equivalent experience).Strong understanding of both marketing principles and technical product details.Proficiency with digital marketing tools and platforms (e.g., SEO, analytics, marketing automation).Data analysis skills and the ability to derive insights from campaign metrics.Ability to communicate technical concepts clearly to non-technical audiences.Familiarity with CRM and analytics systems (e.g., Google Analytics, Salesforce).Experience with market research and competitor analysis.Preferred Experience (Optional)Experience in marketing technology (MarTech) implementation and customization.Background in technical product industries (software, electronics, SaaS).Previous work with automation and tracking tools.Soft SkillsStrong communication and collaboration abilities.Detail-oriented with a data-driven mindset.Ability to handle multiple projects and priorities.If you want, I can tailor this description for a specific industry (e.g., software, hardware, SaaS) or experience level (entry, mid, senior). Just let me know!