Field Marketing Manager

This is a market-building leadership role

1️⃣ Market Development & Expansion

• Develop and execute field marketing strategy across Jamshedpur and nearby towns.
• Identify and onboard:
• Electrical counters
• Builders & contractors
• Interior designers
• Architects
• Commercial clients
• Increase brand visibility of NLC in local market.
• Ensure minimum monthly revenue targets from field channel.

2️⃣ Team Building From Scratch

Recruit, train, and deploy field sales executives.

• Build a structured daily reporting system (visits, leads, follow-ups).
• Set KPIs for:
• Daily visits (20–25 minimum per executive)
• Lead generation
• Conversion ratio
• Revenue targets
• Conduct daily review meetings.
• Build discipline, punctuality, and accountability culture.

3️⃣ Lead Generation & Conversion Management

Ensure every lead is recorded in CRM/Google Sheets.

• Classify leads:
• Ongoing
• Interested
• Cold
• Closed
• Monitor follow-up cycle strictly.
• Improve conversion ratio consistently.

4️⃣ Dealer & Counter Network Development

Build strong relationships with local electrical counters.

• Promote selected high-margin commercial products:
• Drivers
• LED strips
• Rope lights
• Panels
• COBs
• Track lights
• Flood lights
• Introduce flexible credit & refund policy strategically.
• Ensure repeat order cycle.

5️⃣ Field Execution Discipline

• Monitor daily field movement.
• Surprise field visits.
• Review performance through data, not emotions.
• Ensure no fake visits or false reporting.

6️⃣ Training & Development

• Train team in:
• Product knowledge
• Objection handling
• Professional behavior
• Grooming & communication
• Develop next-level leaders within team.
• Create SOP for field sales operations.

7️⃣ Coordination With Showrooms

Align field sales with showroom inventory.

• Coordinate installation/service commitments.
• Avoid over-promising in market.
• 📊 Performance Indicators (KPIs)Monthly revenue from field channel
• Conversion ratio %
• Active counters onboarded
• Repeat purchase rate
• Team retention & performance growth
• Data reporting accuracy
• Market penetration growth
• 🧠 Required Experience & QualificationsMinimum 5–7 years in field sales/marketing
• At least 2–3 years in leadership role
• Proven track record of:
• Building team from zero
• Scaling territory revenue
• Handling dealer networks
• Experience in electrical, lighting, building materials, or hardware industry preferred.

👤 Personal Traits Required

• Strong leadership presence
• High discipline & punctuality
• Data-driven decision maker
• Market-smart & aggressive
• Emotionally stable
• Zero tolerance for excuses
• Strong negotiation skills
• Excellent communication (Hindi + English)

⚙️ Other Specific RequirementsMust own a two-wheeler.

• Must be comfortable with field travel daily.
• Must be available 6 days a week.
• Must submit structured weekly & monthly reports.
• Must build department systems, not just chase sales.

🚨 This role is for someone who:

• Thinks like an entrepreneur
• Takes ownership like a partner
• Builds systems that work without daily supervision
• Focuses on long-term growth, not short-term commissions