Digital Marketing Executive

Shri Ji Irrigation is looking for a performance-driven Digital Marketing Executive who will be responsible for planning, executing, and optimizing paid advertising campaigns across Facebook/Instagram (Meta), Google Ads, and LinkedIn, along with handling the company’s social media presence.

The ideal candidate should focus on lead generation, cost optimization, and campaign performance, especially for agriculture and rural markets.

Key Responsibilities:-

Paid Advertising (Primary Responsibility)Plan,

• create, manage, and optimize Facebook & Instagram (Meta) Ads for lead generation, WhatsApp, and call campaigns
• Manage Google Ads (Search & Display) with strong focus on keyword targeting and conversion tracking
• Run and optimize LinkedIn Ads for B2B and institutional leads when required
• Monitor daily performance metrics such as CPC, CPL, CTR, Conversion Rate, and ROAS
• Optimize ads by testing creatives, primary text, headlines, audiences, placements, and budgets
• Ensure effective budget allocation to reduce wastage and improve lead quality

Audience, Targeting & Optimization

• Create and test audiences based on location, interests, behaviors, and retargeting
• Implement remarketing strategies using website traffic, lead data, and engagement audiences
• Continuously improve ad performance through A/B testing and data analysis

Social Media Management

• Handle company pages on Facebook, Instagram, and LinkedIn
• Execute posting as per a content calendar (educational, promotional, and brand content)
• Respond to basic comments and messages or coordinate with the sales team
• Maintain consistent brand tone and professional communication

Reporting & Coordination

• Prepare weekly and monthly performance reports
• Track leads in CRM / Excel / Google Sheets
• Coordinate with the sales team to evaluate lead quality and conversion feedback
• Share insights and recommendations for campaign improvement
• Required Skills & QualificationsHands-on experience with Facebook Ads Manager, Google Ads, and LinkedIn Ads
• Strong understanding of lead generation campaigns
• Knowledge of digital marketing metrics and optimization techniques
• Basic working knowledge of Excel / Google Sheets
• Ability to analyze data and make performance-based decisions

Preferred Skills

• Experience in agriculture, rural, or infrastructure marketing
• Canva or basic creative coordination skills
• WhatsApp lead automation or CRM exposure

Experience

• 1–4 years of experience in Digital Marketing / Performance Marketing
• Candidates with strong practical exposure may be considered

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Lead quality and conversion feedback
• Monthly lead volume
• Ad budget efficiency

Why Join Shri Ji Irrigation?

• Opportunity to work with a fast-growing agri-infrastructure brand
• Performance-oriented role with growth opportunities
• Direct impact on business growth and sales pipeline