SEO Specialist

Job Title: SEO Specialist (On-Page & Off-Page)

Employment Type: Full-Time

Location: On-site

Job Summary:

We are seeking a results-oriented SEO Specialist with expertise in On-Page and Off-Page optimization. The candidate will be responsible for developing effective keyword strategies, improving organic search rankings, driving qualified traffic, and optimizing website performance through continuous testing and data-driven decision-making.

Key Responsibilities:

• Conduct comprehensive keyword research, clustering, and search intent analysis.
• Optimize website content, meta tags, URLs, internal linking, and technical elements.
• Perform regular SEO audits and coordinate technical improvements (crawlability, indexing, site speed).
• Develop and execute ethical link-building and off-page strategies.
• Plan and implement A/B testing on landing pages, CTAs, and meta elements to improve CTR and conversions.
• Monitor performance metrics and prepare periodic SEO reports with actionable insights.

Requirements:

• Proven experience in On-Page and Off-Page SEO.
• Strong understanding of keyword strategy and technical SEO.
• Experience with A/B testing and performance optimization.
• Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Analytical mindset with strong attention to detail.

This role requires a data-driven professional focused on measurable growth in rankings, traffic, and conversions.