Social Media Manager

Key Responsibilities:

• Develop and implement comprehensive social media strategies for platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Plan and manage content calendars, coordinate with designers and content writers for visual and written content.
• Monitor social media trends, tools, and applications and apply that knowledge to increase effectiveness.
• Create and manage paid social media campaigns (Meta Ads, Instagram Boosts, LinkedIn Ads, etc.).
• Track and analyze KPIs such as reach, engagement, follower growth, and conversion metrics.
• Build and maintain a community by responding to comments, messages, and user-generated content.
• Collaborate with influencers, brand partners, and other stakeholders for social promotions.
• Report on performance and optimize content/campaigns based on insights.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of experience managing social media platforms for brands.
• Proficiency in tools like Canva, Buffer/Hootsuite, Meta Business Suite, and Google Analytics.
• Strong understanding of audience segmentation, social media algorithms, and content trends.
• Excellent written and verbal communication skills.
• Creativity with a strong visual sense.

Preferred:

• Experience in e-commerce or D2C brands.
• Knowledge of video editing or reels creation.
• Familiarity with influencer marketing and ORM.