Email Marketing Executive

About the Role:We are looking for a detail-oriented and creative Email Marketing Executive to join our marketing team. This is an excellent opportunity for freshers who are passionate about digital marketing, communication, and data-driven campaigns. The role involves assisting in planning, creating, and executing email campaigns that engage our audience and drive results.

• Key Responsibilities:Assist in planning and executing email marketing campaigns to promote products, services, or brand initiatives.
• Write, proofread, and edit engaging email content and subject lines.
• Segment email lists based on behavior, demographics, and engagement.
• Ensure emails are mobile-friendly and optimized for deliverability.
• Coordinate with the design team for visuals, banners, and templates.
• Test emails for accuracy (links, format, images) before sending.
• Monitor campaign performance metrics such as open rate, click-through rate, and conversions.
• Maintain and update customer databases and mailing lists.
• Stay updated with email marketing trends and best practices (e.g., personalization, automation).