On-Ground Growth Executive

On-Ground Growth Executive – 19Cabs

📍 Location:Kanpur (Field Role – Colleges, Coaching, Markets, Railway Stations)

🎯 Role Objective (MOST IMPORTANT):

Aapka kaam promotion karna nahi hai.

Aapka kaam hai: real logon se real rides karwana – har din.

💼 Key Responsibilities (Action-oriented)

🎓 1. College & Coaching Ride ConversionColleges / coaching ke bahar khade rehna peak time pe

• Students ko directly approach karna:
• “Abhi ride book karwa deta hoon”
• Spot par:
• App install
• First ride complete karwana (same time)

👉 Goal: install nahi, ride complete

2. Street-Level Customer ConversionBusy areas target karna:

• Kakadev, Kalyanpur, Naveen Market, Mall Road
• Walking customers ko convert karna:
• “Auto mat lo, 19Cabs try karo – abhi pickup milega”

🚉 3. High Intent Zone CaptureRailway station / bus stand / hospital / malls:

• Jahan log already ride dhund rahe hote hain
• Wahan:
• Instant booking help
• Fast pickup ka promise deliver karna

🎯4. Micro-Area Dominance StrategyHar week ek area pick karna

• Us area me:
• Posters + presence + push notifications

Goal:

• 👉 “Is area me har dusra banda 19Cabs use kare”

🎁 5. Smart Offers ExecutionFirst ride free / discounted rides

• Refer & earn activate karwana
• Students ko group rides push karna

📊 6. Daily Reporting (Ground Truth)Kitne logon se baat hui

• Kitni rides karwayi
• Kahan problem aayi (no driver / cancel / delay)
• 🧠 Ideal Candidate (Ye normal job nahi hai)Street-smart, confident, thoda aggressive sales mindset
• Logon se baat karne me hesitation na ho
• “Na” sunke bhi 10 log aur approach kar sake
• Kanpur ke areas ki strong understanding
• Hustler mentality (target-driven)

🎓 QualificationGraduate / student (final year bhi chalega)

• Field sales / promotion experience preferred
• Freshers with high energy welcome

💰 Salary + Incentive (VERY IMPORTANT)👉 Fixed salary + per ride incentive

• ₹X per completed ride (first ride focus)
• ₹ bonus on repeat usage in area

🏆 Success Metrics (Clear & Brutal)Daily completed rides from your area

• First-time users converted to riders
• Repeat rides in same area
• Area becoming active hotspot

❌ What This Job Is NOTSirf pamphlet baantna ❌

• Sirf app install karwana ❌
• Table lagake baithna ❌

✅ What This Job ISLogon ko convince karna

• Unke saamne ride book karwana
• Pickup ensure karwana
• Repeat usage banana
• 🚀 Why This Role is PowerfulDirect impact on business growth
• Har ride = aapka contribution
• Fast growth to Area Manager

🔥 JD Closing Line

“Agar aap 1 din me 50 logon se baat karke 15–20 rides karwa sakte hain, to ye role aapke liye hai.”

💡 Aapke liye REAL strategy (important)

👉 1 Demand Generator =

• 1 din = 10–20 real rides
• 1 month = 300–600 rides

👉 5 bande =

🔥 1500–3000 rides/month (organic growth)

About 19Cabs:

19Cabs ek fast-growing ride-hailing platform hai jo Kanpur me launch hua hai with a clear mission:

“Har ride ko safe, fast aur trustworthy banana — especially families aur women ke liye.”

Aaj 19Cabs ke paas:

• ✅ 1500+ verified drivers ka network hai
• ✅ Har din active drivers city me available hain
• ✅ Real customers already rides le rahe hain

Humara focus simple hai:

👉 “Drivers already hain — ab har area me demand create karni hai.”

💡 What Makes 19Cabs Different

• 🚀 Fast Availability – Ride acceptance within minutes
• 🛡️ Safety First – Verified drivers & trusted rides
• 💰 Fair Pricing – No hidden charges
• 🤝 Local Focus – Kanpur ke liye bana, Kanpur ke liye grow kar raha hai

🎯 Our Vision

“Kanpur ke har area me 19Cabs ko first choice banana — chahe college ho, coaching ho, office ho ya family outing.”

🔥 Current Stage - 19Cabs abhi ek exciting growth phase me hai:

• Product live hai ✅
• Drivers strong base me hain ✅
• Ab next mission hai:
• 👉 Real rides scale karna aur har area me presence banana

🚀 Why Join 19CabsStartup environment with real impact

• Direct role in building a city-level brand
• Fast growth opportunities
• Aapka kaam directly business ko grow karega