Social Media Marketing Manager

Job Summary

The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing activities to promote our services, generate leads, enhance brand awareness, and improve customer engagement across digital channels.

Key Responsibilities

• Develop and implement digital marketing strategies for service promotions.
• Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) — content planning, posting, campaigns, and engagement.
• Create and run paid ad campaigns (Google Ads, Meta Ads, etc.) to drive lead generation.
• Plan and execute SEO & SEM activities to improve organic search performance.
• Create engaging content for digital use — posts, blogs, emailers, landing pages, etc.
• Track and analyze campaign performance using analytics tools and prepare reports.
• Coordinate with the Sales/Service team to ensure lead quality and conversions.
• Manage website updates, performance monitoring, and user experience improvements.
• Handle email marketing campaigns and WhatsApp marketing for service promotions.
• Conduct competitive research to identify new marketing opportunities.
• Maintain brand guidelines and ensure consistency in online communication.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication, or related field.
• 1–3 years of experience in Digital Marketing (service industry preferred).
• Strong understanding of SEO, SEM, and analytics tools (Google Analytics, Search Console).
• Practical knowledge of Meta Business Suite, Google Ads, and CRM tools.
• Good understanding of content marketing and lead generation funnels.
• Excellent communication and creative thinking skills.
• Ability to multitask and work within deadlines.

Additional Preferred Skills

• Basic graphic design skills (Canva, Photoshop, etc.)
• Capable of shooting and creating high-quality product content, including photos, videos, and social media creatives for marketing campaigns.
• Video editing for social media reels & campaigns
• Knowledge of automation tools like HubSpot, Mailchimp, or similar platforms

What We Offer

• Competitive salary structure & performance incentives
• Professional growth and skill development opportunities
• Dynamic and collaborative work environment