Business Development Executive (BDE)

Job Title: Business Development Executive

Experience: 2-6 Years

Location: Cochin / Calicut / Trivandrum

Mode: Remote

ATS Link: https://www.prolegion.com/marketplace/bb37dd5a-a728-4a8f-829c-4c94b0da5a57/business-development-executive?utm_source=apna

Role Scope

The Sales Associate will be responsible for driving sales of high-end professional hair care products in the Salon Professional channel, primarily focusing on Silver and Gold salons. The role involves achieving sales targets through effective planning, execution of trade initiatives, and technical selling to salon partners.

Key Responsibilities

Achieve assigned sales targets for the territory.

Manage and strengthen relationships with existing salon partners.

Acquire new salon accounts and convert competitor salons into Wella partner salons.

Drive business contribution with 60% sales from existing salons and 40% from new salon acquisition.

Coordinate with distributors, including management of relevant claims.

Share accurate and timely secondary sales reports.

Plan and execute trade promotions and initiatives within the territory.

Implement salon branding, visual merchandising, and beat plans.

Address customer concerns, resolve issues, and handle objections effectively.

Ensure consistent market execution and visibility of products in salons.

Skills & Competencies

Strong analytical and problem-solving skills.

Excellent verbal and written communication skills.

Effective planning and execution abilities.

Strong negotiation and influencing skills.

High customer orientation and relationship management skills.

Experience

Sales Associate: Minimum 2–5 years of sales experience.

Senior Sales Associate: Minimum 5–7 years of sales experience.

Preferred industry experience:

Salon Professional, Prestige products, FMCG, Medical/Pharmaceutical, Insurance, or other B2B industries.

Educational Qualification

• Bachelor’s degree from a recognized university in India (mandatory).
• MBA or equivalent postgraduate qualification (preferred).

Note:

1. Applications will only be accepted through the ATS link provided above. Profiles shared through other means will not be considered.

2. Prolegion does not charge any fee from candidates at any stage. If anyone approaches you for money in exchange for this opportunity, treat it as fraud and report it to us immediately.