Regional Sales Manager - Malayalam

Viacom18 Media Pvt Ltd

Kochi

Not disclosed

Work from Office

Full Time

Min. 5 years

Job Details

Job Description

Manager – Regional Sales, Malayalam

Job Summary :
Regional Sales Manager will lead conversion & growth of regional brands accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client’s objectives.
About the team:
Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company’s creative assets.

What will you do?

  • Develop annual and quarterly strategic account plans per regional brand, with clear revenue, margin, and penetration targets by category and campaign type
  • Identify, build, and pitch scalable influencer “packages” (e.g., cross‑platform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth priorities.
  • Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each regional brand
  • Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for regional deals
  • Lead commercial and legal negotiations with regional brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.
  • Futuristic agenda to be able to tap in Adex to JHS & JS products.

    • Who should apply for this role?

  • Strong client relationship & negotiation expertise - established relationship with LCS & MM regional brands, prior hand on experience in agency or media sales, with strong understanding of how brands & agencies operate in respective markets
  • Expertise in Digital metrics & campaign execution - experience in planning, executing & optimising digital advertising or branded content campaigns for clients
  • Understanding of IM domain - fair understanding of IM principles incl. creator discovery, pricing models, content planning, campaign execution & measurement
  • Strong sales planning & revenue achieving abilities.


    • About Us :
    Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

    JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and an other characteristics or status that is legally protected.

    Job role

    Work location

    Kochi

    Department

    Sales & BD

    Role / Category

    BD / Pre Sales

    Employment type

    Full Time

    Shift

    Day Shift

    Job requirements

    Experience

    Min. 5 years

    About company

    Name

    Viacom18 Media Pvt Ltd

    Job posted by Viacom18 Media Pvt Ltd

    Apply on company website