Business Analyst

JOB DESCRIPTION (JD) – Business Analyst (Business Intelligence & Research)

Company: Octagon Enterprises Pvt Ltd

Department: Business Intelligence / Sales Support

Designation: Business Analyst – BI, Research & Strategy

1. Role Overview

The Business Analyst supports the leadership team by providing market intelligence, data-driven insights, industry research, competitor analysis, and preparation of sales presentations and strategic documents. This role strengthens decision-making and helps Octagon stay ahead in the tower crane and heavy equipment sector.

2. Key Responsibilities

A. Market & Industry Research

• Conduct research on infrastructure, industrial, metro, refinery, steel, power, and high-rise construction sectors.
• Track upcoming projects, tenders, EPC contractors, and equipment demand trends.
• Publish monthly and quarterly market intelligence reports.

B. Business Intelligence & Data Analysis

• Analyze utilisation, rental rates, pricing benchmarks, and competitor offerings.
• Maintain dashboards for sales pipeline, machine deployment, and pricing trends.
• Support leadership with forecasting and strategic insights.

C. Competitor & Customer Intelligence

• Track competitor fleet, pricing, newly purchased cranes, and site deployments.
• Create detailed profiles of customers, EPC companies, rental firms, and suppliers.
• Maintain a weekly update of industry developments.

D. Sales & Proposal Support

• Prepare high-quality PowerPoint presentations, proposals, brochures, and product decks.
• Support the sales team with customer research and pricing justification.
• Prepare content for major sales meetings, exhibitions, and marketing documents.

E. Strategic Initiatives

• Assist management in evaluating new business opportunities such as used crane procurement and technical comparisons.
• Prepare feasibility reports and strategic briefs for new markets or product lines.

F. Internal Reporting & Documentation

• Publish weekly MIS, competitor updates, and project pipeline trackers.
• Maintain structured documentation for reports, PPTs, surveys, and market references.
• Automate reporting formats to reduce manual work.

KEY RESULT AREAS (KRA)

1. Market Intelligence Delivery

• Deliver four research reports per month.
• Provide one monthly macro market report.
• Maintain accuracy above 90 percent.

2. Lead & Opportunity Identification

• Generate a minimum of 20 qualified leads per month through research.
• Maintain the upcoming projects tracker with complete accuracy.

3. Competitor Tracking & Pricing Analysis

• Provide weekly competitor updates.
• Submit pricing benchmark reports every 15 days.
• Track major competitors

4. Sales Support Efficiency

• Deliver all proposals, PPTs, and sales documents on time.
• Maintain zero escalations on quality.
• Contribute to a measurable improvement in sales conversion through research and data support.

5. BI Reporting & Dashboard Management

• Share daily and weekly MIS on time.
• Ensure 100 percent accuracy in data reporting.
• Automate entire process of company.

6. Strategic Support to Management

• Submit two to three strategic briefs per month on procurement assessments or new opportunities.
• Provide insights for major client meetings with L&T, JSPL, NTPC, BHEL, TATA Projects, and other key accounts.

7. Content & Documentation

• Maintain an updated repository of all company decks, product sheets, and machinery specifications.
• Publish two to three case studies per quarter based on completed projects.

Skills Required

• Strong research and analytical skills.
• Excellent command of PowerPoint, Excel, and Word.
• Strong written and verbal communication in English.
• Understanding of B2B Infra, Construction or Plants.
• Knowledge of pricing, tenders, and EPC ecosystem is an advantage.
• Detail-oriented and structured working style.
• Experience with CRM or BI dashboards is useful.

Preferred Background

• Graduate or postgraduate in Engineering, Commerce, Analytics, or related fields.
• Prior experience in construction equipment or EPC research preferred.
• Freshers with strong analytical capability may also be considered.

Reporting To

Managing Director / Business Head