Key Responsibilities:

Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

Maintain and update the company website (WordPress, CMS platforms) to ensure optimized content and performance.

Develop and manage content for digital platforms, including blogs, website pages, and social media.

Monitor and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and Meta Ads Manager.

Conduct market research and analyze trends to identify new digital growth opportunities.

Manage social media channels (Facebook, LinkedIn, Instagram, Twitter, etc.) and grow engagement/followers.

Optimize content for website and social networking channels for SEO and lead generation.

Collaborate with internal teams and external agencies/vendors to execute marketing projects.

Stay up-to-date with the latest digital marketing trends, tools, and best practices.