Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary:

A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to promote a company’s products or services. The role focuses on increasing brand awareness, website traffic, and lead generation through digital channels.

Key Responsibilities:

Plan and execute digital marketing campaigns across platforms like Google, social media, and email

Manage social media accounts (Facebook, Instagram, LinkedIn, etc.)

Run paid advertising campaigns (PPC, Google Ads, Meta Ads)

Perform SEO (Search Engine Optimization) and SEM activities

Create and manage content for websites, blogs, and social media

Monitor and analyze campaign performance using tools like Google Analytics

Generate leads and improve conversion rates

Coordinate with design and content teams for campaign execution

Stay updated with the latest digital marketing trends and tools

Required Skills:

Knowledge of SEO, SEM, and social media marketing

Familiarity with tools like Google Analytics, Google Ads, Meta Ads Manager

Basic understanding of content marketing and email marketing

Strong communication and analytical skills

Creativity and attention to details

Qualifications:

Bachelor’s degree in Marketing, Business, or related field

Certification in digital marketing (preferred)

1–3 years of experience in digital marketing

Key Performance Indicators (KPIs):

Website traffic growth

Lead generation numbers

Conversion rates

ROI on digital campaigns

Social media engagement