1. Job Responsibilities:Digital Strategy Development:
2. 
   

• Develop, implement, and manage digital marketing campaigns across various channels (social media, search engines, email marketing, etc.).
• Create comprehensive strategies to promote new product lines (such as jackets), ensuring alignment with overall brand goals.

1. Content Creation and Management:
2. 
   

• Work closely with the content and creative teams to produce engaging content for various digital platforms, including blogs, social media, and newsletters.
• Develop high-quality SEO-driven content for the website and product pages.

1. Social Media Management:
2. 
   

• Manage and grow social media presence across platforms like Instagram, Facebook, LinkedIn, Pinterest, and others.
• Design and execute targeted paid campaigns to increase brand awareness and drive traffic to the e-commerce store.

1. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
2. 
   

• Optimize the website and content to improve search engine rankings.
• Plan and manage paid search campaigns on platforms like Google Ads, Bing Ads, etc.

1. Email Marketing:
2. 
   

• Plan and execute email marketing campaigns, ensuring a personalized approach that fosters customer engagement and drives conversions.

1. Analytics & Reporting:
2. 
   

• Use analytics tools such as Google Analytics, Facebook Insights, and other platforms to measure the performance of campaigns and track KPIs.
• Generate weekly and monthly reports to assess ROI and propose necessary adjustments.

1. Influencer Marketing & Partnerships:
2. 
   

• Identify and collaborate with influencers, bloggers, and brand ambassadors to promote product lines.
• Build and maintain relationships with key digital media partners.

1. E-Commerce Optimization:
2. 
   

• Collaborate with the e-commerce team to ensure an optimized customer journey, product page performance, and user experience on the website.

1. Trend Analysis & Innovation:
2. 
   

• Stay updated with the latest trends, tools, and best practices in digital marketing, social media, and e-commerce.
• Propose innovative digital strategies to stay ahead in the competitive market.
• Qualifications: Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
• Proven experience in digital marketing (minimum 3-5 years) with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, Google Analytics, social media management, and content creation.
• Familiarity with e-commerce platforms and tools like Shopify, Magento, etc.
• Excellent understanding of digital marketing concepts, audience segmentation, and lead generation.
• Creative thinker with strong analytical skills and attention to detail.
• Ability to work independently and as part of a collaborative team.
• Strong project management and communication skills.

Preferred:

• Experience in the fashion industry or lifestyle products.
• Knowledge of email marketing tools like Mailchimp or Klaviyo.
• Experience with video content creation and editing is a plus.

Benefits:

• Competitive salary and benefits.
• Opportunity to work in a dynamic and growing company.
• Collaborative work environment with potential for growth.

This description can be customized depending on your specific needs and the size of your digital marketing team. Would you like to make adjustments specific to your brand's new product launch?