Digital Marketing Manager

Digital Marketing Strategy & Execution:

• Develop and execute digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor and optimize pay-per-click (PPC) campaigns, including Google Ads and social media ads.
• Implement SEO strategies to improve website ranking and organic traffic.
• Develop and manage email marketing campaigns, newsletters, and automation workflows.

Social Media Management:

• Manage and grow the company’s presence on social media platforms.
• Create and schedule engaging content, including graphics, videos, and blogs..
• Monitor engagement metrics and optimize content strategy based on insights.
• Run paid social media advertising campaigns for lead generation and brand awareness

Content Marketing & SEO:

• Develop content strategies to drive engagement and traffic.
• Conduct keyword research and implement on-page and off-page SEO tactics.
• Collaborate with the content team to create SEO-optimized blog posts, landing pages, and website content.
• Track and improve website performance using Google Analytics and Google Search Console.

Performance Analysis & Reporting:

• Track, measure, and analyze key performance indicators (KPIs) for digital campaigns.
• Generate reports on campaign performance, conversion rates, and ROI.
• Provide insights and recommendations for continuous improvement

Marketing Automation & CRM:

• Use marketing automation tools (HubSpot, Mailchimp, Marketo, etc.) for lead nurturing and customer engagement.
• Collaborate with the sales team to integrate digital marketing efforts with CRM platforms (Salesforce, Zoho, etc.).

Online Reputation Management & Branding:

• Monitor and respond to customer reviews, feedback, and inquiries across digital channels.
• Ensure brand consistency across all digital marketing efforts.