Digital Marketing Specialist

Key Responsibilities:

• Plan, create, and manage paid campaigns on Facebook, Instagram, LinkedIn, and Google Ads.
• Optimize campaigns for maximum ROI and cost-effective lead generation.
• Create and test ad creatives, copy, and landing pages in collaboration with the creative team.
• Track KPIs like CPL (Cost Per Lead), CTR (Click Through Rate), and Conversion Rates.
• Analyze data and prepare weekly performance reports with actionable insights.
• Manage retargeting and lookalike audiences for improved conversions.
• Stay updated with platform algorithm changes and best practices.

Requirements:

• Minimum 2 years of experience in performance marketing and paid lead generation.
• Proven experience running successful campaigns on Facebook, Instagram, LinkedIn, and Google Ads.
• Strong understanding of audience targeting, retargeting, and lookalike strategies.
• Hands-on experience with Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical and problem-solving skills.
• Creative mindset to collaborate on ad copies and creatives.