Digital Marketing Specialist

We are looking for a talented and motivated Digital Marketer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels to increase brand visibility, drive traffic, and generate leads/sales.

• Key ResponsibilitiesDevelop and implement effective digital marketing strategies.
• Manage and execute campaigns across Google Ads, Meta Ads, and other paid platforms.
• Handle SEO activities including keyword research, on-page/off-page optimization, and analytics monitoring.
• Create, manage, and optimize social media content for platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Monitor campaigns regularly to analyze performance and identify improvements.
• Prepare weekly/monthly reports using tools like Google Analytics, Search Console, Ads Manager, etc.
• Coordinate with design and content teams to create engaging assets.
• Manage email marketing campaigns and automations.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

• Strong understanding of SEO, SEM, SMM, and digital analytics.
• Proven experience as a Digital Marketer or similar role.
• Experience with Google Ads, Facebook Ads Manager, and other ad platforms.
• Knowledge of tools like Google Analytics, Search Console, Canva, and basic content creation tools.
• Good communication and analytical skills.
• Ability to work independently and manage multiple projects.