Marketing Manager

🌿 About Dantura Botanics

Dantura Botanics is a fast-growing health and wellness brand focused on Natural Immunotherapy, working towards building a disease-free society through scientifically formulated vitamin, mineral, and coenzyme-based supplements.

🎯 Role Overview

We are looking for a strategic and execution-driven Marketing Manager who can lead brand growth, digital campaigns, and product positioning across multiple platforms including eCommerce, social media, and offline channels.

🚀 Key Responsibilities

📊 1. Marketing Strategy

• Develop and execute 360° marketing strategies
• Build strong brand positioning for Natural Immunotherapy
• Plan monthly and quarterly marketing calendars

💻 2. Digital Marketing

• Manage:
• Social Media (Facebook, Instagram, YouTube, LinkedIn)
• SEO & blog strategy (Dantura.com)
• Paid Ads (Meta Ads, Google Ads)
• Drive traffic, engagement, and conversions

🛒 3. eCommerce Growth

• Optimize listings on:
• Amazon, Flipkart, 1mg, etc.
• Improve:
• Product visibility
• Conversion rates
• Customer acquisition

✍️ 4. Content & Branding

• Oversee:
• Ad creatives
• Blog content
• Video scripts
• Campaign messaging
• Ensure consistent brand voice aligned with:
• 👉 Natural Immunotherapy
• 👉 Save Medha Foundation

📈 5. Performance Tracking

• Analyze:
• ROI of campaigns
• CAC (Customer Acquisition Cost)
• Conversion funnel
• Use tools like:
• Google Analytics
• Meta Ads Manager

🤝 6. Team & Collaboration

• Coordinate with:
• Designers
• Content writers
• Developers
• Work closely with management for strategic decisions

🌍 7. Growth & Expansion

• Plan global expansion (Amazon Global, international markets)
• Identify new marketing channels and partnerships

🎓 Requirements

✔️ Education:

• Bachelor’s / Master’s in Marketing / Business / Digital Marketing

✔️ Experience:

• 3–7 years in marketing (preferably healthcare/nutraceuticals)

✔️ Skills:

• Digital marketing expertise
• Strong communication & storytelling
• Data-driven decision making
• Branding & campaign planning

⭐ Preferred Qualities

• Passion for health & wellness industry
• Understanding of supplements / nutrition
• Creative + analytical mindset
• Leadership capability

🎯 KPIs (Performance Indicators)

• Sales growth
• Lead generation
• Website traffic
• Conversion rate
• Brand engagement