Social Media Executive

Position: Social Media Executive

Job Code: BWSME-K4M42025

Designation: Social Media Executives [Female]

Location: Kolkata, West Bengal

A Unique Opportunity

We are a leading Digital Marketing Agency and are currently seeking a highly skilled and enthusiastic Social Media Executive to manage the complete digital presence for some of our prestigious clients. This role offers a unique opportunity to work with some reputed, established brands and significantly impact their digital growth.

Job Summary

Oversee and manage all digital platforms, including Facebook, Instagram, and YouTube. The role involves curating and uploading high-quality fashion & jewellery content, engaging with followers, responding to queries, and increasing brand awareness through strategic social media campaigns.

Primary Responsibilities

Content Creation & Management:

• Develop and upload engaging content (images, videos, reels, and stories) showcasing fashion/jewellery collections.
• Ensure regular updates on Facebook, Instagram, and YouTube to maintain an active online presence.
• Create captivating captions and hashtags to drive audience engagement.
• Collaborate with the in-house team for photoshoots, video content, and influencer collaborations.
• Schedule and publish content using Meta Business Suite and YouTube Studio.

Community Engagement & Customer Queries:

• Monitor and respond to comments, messages, and queries across all platforms in a timely manner.
• Address customer inquiries related to products, prices, offers, and customization requests.
• Manage customer interactions with professionalism and ensure high engagement levels.
• Maintain a customer-friendly tone while responding to online queries and reviews.

Social Media Strategy & Growth:

• Plan and execute social media campaigns to increase page followers and engagement.
• Run paid advertisements on Facebook & Instagram for jewellery promotions.
• Analyze social media trends and competitor activities to improve brand positioning.
• Increase brand awareness through collaborations with influencers and bloggers.
• Monitor platform insights and optimize content for maximum reach and engagement.

Advertising & Promotions:

• Design and launch Facebook & Instagram ads to drive traffic and sales.
• Promote new collections, festive discounts, and store events through social media.
• Collaborate with the marketing team to execute promotional campaigns effectively.

YouTube Channel Management:

• Upload and manage product showcase videos, customer testimonials, and event highlights.
• Optimize videos with SEO-friendly titles, descriptions, and tags.
• Engage with subscribers by responding to comments and encouraging interaction.

Functional Responsibilities:

• Maintain a content calendar for systematic posting.
• Track engagement metrics, post-performance, and audience insights.
• Provide weekly and monthly social media reports.
• Stay updated with the latest social media trends and best practices.

Skills & Qualifications:

Educational Qualification: Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related field.

Experience: 1-3 years of experience in Social Media Management.

Skills Required:

• Strong knowledge of Facebook, Instagram, and YouTube algorithms.
• Proficiency in content creation tools (Canva, Photoshop, Premiere Pro, or similar software).
• Excellent copywriting skills for captions, descriptions, and social engagement.
• Ability to analyze social media performance metrics and optimize content strategy.
• Experience in running Facebook & Instagram ad campaigns.
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Functional Area: Digital & Social Media

Gender: Female Only

Location: Kolkata [West Bengal]

Educational Qualification: Graduation (Any Stream)

Age Requirement: 21-36 years

Experience: Freshers are welcome; prior experience in digital marketing is a plus.

Salary Range: As per Industry Standards (INR)