Social Media Specialist

Position OverviewThe Social Media Specialist will be responsible for planning, creating, executing, and optimizing content strategies across all social media platforms — including Facebook, Instagram, YouTube, LinkedIn, and X (Twitter).

This role requires a mix of creativity, analytics, and storytelling to communicate the brand’s vision of “Natural Healing through Science.”

1. Key ResponsibilitiesStrategy & Planning
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• Develop and implement a comprehensive social media strategy aligned with company goals.
• Research target audiences, trends, and competitor activity to design high-performing campaigns.
• Create monthly social media calendars, campaigns, and content pillars.

1. Content Creation & Management
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• Collaborate with designers, photographers, and video editors to produce engaging content (posts, reels, infographics, short videos).
• Write compelling captions, taglines, and hashtags optimized for SEO and engagement.
• Ensure consistency in brand voice, aesthetics, and scientific integrity of content.

1. Community Building
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• Manage all brand pages and respond to comments, messages, and inquiries professionally.
• Build relationships with followers, influencers, and wellness communities to increase brand credibility.

1. Performance Analysis
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• Track performance metrics (reach, engagement, CTR, conversions) using tools like Meta Insights, Google Analytics, and Hootsuite.
• Prepare monthly performance reports and recommend improvements.

1. Advertising & Growth
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• Plan and execute paid campaigns (Facebook Ads, Instagram Promotions, YouTube Ads).
• Collaborate with the marketing team for product launches, offers, and awareness drives.

1. Innovation & Research
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• Stay updated with social media algorithms, emerging platforms, and content trends.
• Suggest new ideas (challenges, live sessions, collaborations) to expand digital reach.