Digital Marketer

Role Overview:

We are looking for a Digital Marketing Executive who will handle our complete online presence. This person will manage social media, create daily content, grow engagement, run ads, and take care of our Shopify website to support brand growth and online sales.

Key Responsibilities:Social Media Management

• Handle all social media platforms (Instagram, Facebook, etc.)
• Plan and post daily content (posts, reels, stories)
• Write captions and manage comments and DMs
• Improve engagement and follower growth organically
• Track performance and suggest improvements

Content & Creative

• Work on content ideas for reels, posts, collections, offers, launches, etc.
• Coordinate for product photos, videos, and creatives
• Ensure brand consistency in look and communication

Shopify Website Management

• Manage and update the Shopify website regularly
• Upload products with correct pricing, descriptions, and images
• Ensure website is updated with banners, collections, offers, etc.

SEO (Search Engine Optimization)

• Optimize product descriptions and website content for SEO
• Work on keywords, tags, meta descriptions, and blogs
• Improve website visibility on Google

Paid Advertising

• Run and manage Meta Ads (Instagram/Facebook Ads)
• Plan campaigns for sales, offers, and brand awareness
• Monitor ad performance and optimize for better results

Analytics & Reporting

• Track performance of ads, website traffic, and social media
• Share basic reports and insights regularly
• Skills Required:Experience in social media marketing & content creation
• Knowledge of Shopify, SEO, and Meta Ads
• Creative mindset with good understanding of trends