Digital Marketing Executive

We are looking for a Digital Marketing Executive who can handle our brand’s complete digital presence. The role includes managing all social media platforms, handling the Shopify website, improving customer engagement and reach, working on SEO, and creating content for posts, reels, and campaigns. The person should be creative, hands-on, and understand how a fashion or lifestyle brand works online.

• Key ResponsibilitiesManage all social media platforms (Instagram, Facebook, Pinterest, etc.)
• Plan and post regular content such as reels, posts, stories, and banners
• Write captions, reel scripts, hashtags, and basic content for campaigns
• Improve engagement, reach, and follower growth organically
• Handle the Shopify website – product uploads, updates, banners, collections
• Coordinate website offers, collections, and new launches
• Work on basic SEO for the website (keywords, meta tags, product descriptions)
• Track website traffic, social media insights, and engagement data
• Respond to customer messages, comments, and queries online
• Coordinate with designers, photographers, or agencies when required
• Skills & RequirementsGood knowledge of social media marketing and trends
• Hands-on experience with Instagram reels and content creation
• Basic knowledge of Shopify website management
• Understanding of SEO and keyword optimization
• Good content writing skills (captions, product descriptions, reels)
• Familiarity with tools like Meta Business Suite, Canva, Google Analytics
• Creative mindset with attention to brand tone and visuals
• Ability to manage multiple tasks and meet deadlines